Want to Know All Things About Events? You Need To Read This First

Octobor 25, 2022

Users don't have time to keep up with the latest trends in today's hectic world. Attending events is the best and simplest way to accomplish this. For businesses, events and conferences are critical engagement opportunities. It is a marketing platform where you can meet and build relationships with a network of partners, clients, and prospects.
There are many types of meetings which will be discussed one by one in the following sections. Scroll down to read more.

What is Conference?

A conference is a gathering of people with a common interest or background, with the purposes of allowing them to meet one another and to learn about and discuss issues, ideas and work that focus on a topic of mutual concern. A conference may last a few hours or several days. It may be a one-time event, or a regular (usually annual) fixture on participants’ schedules. It can be a Business Conference, Trade Conference, and Academic Conference etc. Some conferences are ticketed events that are open to the public. They vary in exclusivity. Some are open to all, while others require an invite.

Why is it so important?

Conducting a professional meetings can increase your marketing and not only retain your customers, but also lead to new customers. If you have any new products, you can showcase it to your customers and expand your marketing activities and ROI. Knowledge sharing will happen by going to such discussions. We get opportunities to make friends with colleagues or companies we know. Perhaps, getting a new contract will be an addon.
These types of events provide a unique setting to make multiple decisions in one place. Events are very helpful in building many relationships in a short period between customers and entrepreneurs. Since the arrival of covid, many events have been happening online.

Example

Fintech Europe Summit 2022 was a Virtual Event organized by Point To Business Services and took place on 31st May at 11:30 AM CET Virtually. The summit covered the topics such as Future of Banking, Mobile Banking, Open Banking, Digital Banking, Crypto, DeFi, Digital Payments, Blockchain, Digital Currencies, Digital Transformation, Islamic Blockchain, Wonder Women in Fintech and many more.

What is Summit?

Summit is usually a one-off, standalone event with a relatively narrow focus. Summits are all about discussion and idea-sharing. A group of industry experts share their ideas in front of peers and special guests. Generally, these types of summits can vary depending on their topic. But events happen in a uniform pattern.

These may vary throughout the day. It can also vary depending on the time and subject of speaking.

Why is it so important?

The Summits provide opportunities for any organization or professionals to meet all the industry leaders and experts at one place. These summits will help you to network with each other and to take new initiatives and travel in new directions.

It's hard to talk professionally if you're meeting outside or just meeting friends, but coming to conferences like this gives you the chance to talk about business casually and talk to people who have achieved success in their field.

Example

It was one of our past event. 2nd Edition of Fintech Africa Summit 2022 was a Virtual Event organized by Point To Business Services and took place on 3rd March at 10:20 AM SAST time Virtually. The summit covered the topics such as Digital Banking, Cyber Security, Crowdfunding, Crypto, DeFi, Digital Payments, Blockchain, Digital Currencies, Digital Transformation, WealthTech, Wonder Women in Fintech and many more

What is Webinar?

A webinar is an online video conferencing tool used to conduct web-based meetings, seminars, and product demos. It is a planned event with predetermined time and dates to be held. Interested participants can RSVP to the webinar using their email address or mobile number. By doing so you will get a link to join when they go live. Webinars can be a great alternative to live events. Speakers and attendees at those venues will ask questions that may be answered by those present. These types of events reduce the cost of renting a venue and the cost of travel.

Why is it so important?

The reason for holding these types of webinars is to pick up valuable leads. People who actively respond to your webinar are already interested in your business. You can reach out to them to use your products and services and also to increase your customer base. Most of the webinars are organized for businesses and education purposes. These are often guidelines for larger events and are great tools for conducting a discussion where two related parties meet.

These types of webinars are used to showcase your products and services in detail. It is very important to market something. Whiteboards, presentation slides and screen sharing can be used to conduct this effectively. You will need to prepare two or three weeks in advance to host such events.

Example

This is our past event on Cyber Security Summit.
This is an exclusive virtual event for cyber security professionals to engage leaders and discuss the future of Cyber Security.

What are Executive Roundtables?

Executive Roundtables are effective peer group forums that provide access to information and expertise to assist you in addressing the industry's major concerns today. In intimate in-person and virtual sessions, you'll connect with industry experts and colleagues, gain exposure to ideas, trends, and new perspectives from within and outside the sector, and engage in honest debate and exchanges.

Why is it so important?

The Executive Roundtables are regional C-Suite forums where executives from the middle market and major organizations discuss and contribute insight, perspective, and information in a unique, interactive, and professional context - our meetings have a cap on attendance.

Executive Roundtables are an ideal setting for a technology solution provider to have a structured peer knowledge exchange while building relationships with important prospects and nurturing existing clients.

Example

Executive Roundtable on The Future of Supply Chain, Manufacturing and Logistics in Partnership with Oracle

Wrapping up

If you want to stay updated with the latest trends. The best and the easiest way to do this is by attending events. Events and conferences are key engagement opportunities for businesses. It is a platform to market your offerings among a network of partners, clients, and prospects where you can meet and build relationships with them.

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