Best Strategies for Effective Email Marketing in The Aviation Industry

What is Email Marketing for The Aviation Industry and How Does It Help?

As we all know email marketing is one of the oldest and simplest tools any business can use, including aviation companies and airlines. One of the most common advantages of email marketing is its ability to reach the target audience directly and immediately. Let’s take a look at how it helps.

Reaching the right audience – The aviation sector has a large set of audience and as mentioned earlier, email is one of the fastest ways to reach them. Every prospective flyer has an email and this helps aviation marketers greatly to access them via email marketing.

Leveraging the entire customer journey - Email marketing is an unmistakable tool in the hands of the aviation marketer, which helps them to communicate with the customer across their entire lifecycle at different touch points. It gives the ability to interact with the customer from the initial stage of contact to end of the customer’s lifecycle.

Quality content distribution – The aviation industry is a specialized sector, and creating content for it can be a difficult task. Especially, generating content which is relevant and reaches the right audience. with email marketing this problem is mitigated to a large extent, as emails can be sent out based on the audience’s preferences.

Further to the key elements above, let us now take a quick look at adaptable email marketing techniques to enhance the aviation sectors brand reach.

Best Practices and Email Marketing Strategies for the Aviation Sector

Podcasting for brand awareness is an art, you need strategy.

Understand who you want to engage and work around that. Your topics, your guests will have to align with this.

The strategy is malleable, it can be a topic and then the guest or the other way around.

It is easier to stick to a singular topic to begin with and work around it with inputs from guests and your own team. For your podcast listener or viewer, it becomes easier to connect with over a period of time.

Your podcast strategy should replicate a funnel, you are catering to the demand

Understand your prospective customer’s motivation

What does the traveler seek? What motivates the customer to fly? Or go to a particular travel destination? Is he a tourist? Some one who travels for pleasure or work? For an email campaign to work, you need to understand what your customer wants from you. So, address these areas of your customer’s objectives in your email campaigns, give context more credit than just pushing value through brand exposure.

Don’t seek customers, build relationships

As an aviation marketer you focus should be on building a relationship with your audience. don’t just use drab content, and flimsy copy in your emails, instead tell stories. Storytelling helps your customer identify with the brand. Your content should be created or curated with this in mind. Deliver stories of success, joy and camaraderie revolving around the aviation workforce. Share inspiring anecdotes which will endear you to your audience and prospective clients.

Defining The Importance of Email Marketing in the Aviation Sector

Do not make the mistake of having a tunnel visioned narrative, in the aviation sector it is essential to understand and address the customer’s journey and their lifecycle. Every stage of your customer’s journey is critical and you need to deliver exceptional experiences across all these touchpoints. Never miss out on an opportunity to drive personalized messaging. Aviation Industry is a customer driven industry and your email marketing should be able to address the following key consumer touchpoints questions.

- What is your customer’s mode of flight booking?

- Does your email correspond to the customer’s stage of communication with your brand?

- Are they interested in doing business with you?

- What phase are they at in terms of consumer journey?

Analyzing What is Marketing in The Aviation Industry

Every episode that you publish on your podcast should lead to adding value to your audience.

Understand and build audience profile, the ideal audience, their industry, job title, type of company they work in and the kind of decision-making influence they have.

The diverse the audience profile that better will be the B2B podcast audience.

You will get a broader spectrum to customize your content to and deliver value to. Your focus should on delivering content which is going to useful to your audience either as a form of entertainment, knowledge or learning.

Focus on having answers for these questions and personalize your messaging to evoke action on these areas when defining your email marketing campaign.

Your Emails Should Remain Relevant

In continuation to what we discussed earlier, if your messaging is not relevant to tour customer’s journey then you are looking out on connecting with your clients. Driving content based on experiences will help you increase open rates and higher click through rates. So, always remain relevant, distribute content based on the customer’s current level of engagement.

Key Benefits of Email Marketing for the Aviation Sector

The key benefits email marketing can provide airlines or the aviation industry as a whole are listed below.

Increase Sales Funnel with Potential Customers – One of the most prominent benefits is the immediate increase in your sales pipeline with an effective line of communication.

Drive More Engagement & Offers – Easier to connect with customers and push focused offers around business class travel, ticket upgraders and preferred destinations.

Create Exclusive Buying Opportunities – You can influence your customers to purchase value adds on flight or otherwise.

Defining The Importance of Email Marketing in the Aviation Sector

The most important aspect of email marketing in the aviation industry is its ability to fill the sales pipeline. Give more access points to interact with your client and influences aviation marketers to integrate more offers into the customer’s lifecycle with the company. Email marketing is an important tool in reaching out to your audience faster and at very minimum cost and can also help in driving a unique value proposition which will differentiate you from your competition. Any company in the aviation industry who wants to build brand recognition has to focus on utilizing email marketing.

Analyzing What is Marketing in The Aviation Industry

To summarize, marketing in the aviation industry comprises of any strategic communication which involves activities to promote the brand to decision makers and buyers. The fundamentals of aviation marketing include, showcasing brand achievements, defining an USP which differentiates them from the competition, drive focused engagement with potential customers, elevate cross sector partnerships and eventually build a credible, recognizable brand which is built on the foundation of trust and loyalty.