Our Lead Generation Process

1. Targeted Research & Data Intelligence

• • Analysis of industry trends, competitor data, and buyer personas to find the right audience.
• • AI-enabled tools and proprietary databases to create accurate, up-to-date contact lists.

2. Multi-Channel Lead Capture

We engage prospects through the most effective outreach channels:

• • Email Marketing – Personalized email campaigns with high conversion rates.
• • LinkedIn & Social Selling – Direct outreach to key decision-makers.
• • PPC & SEO Lead Generation – Inbound enquiries through targeted ads and optimized content.

3. Lead Qualification & Scoring

• • BANT assessment (Budget, Authority, Need, Timeline) for quality filtering.
• • Segmentation into MQLs and SQLs for stronger sales alignment.

4. Lead Nurturing & Conversion

• • CRM-driven follow-ups—automated and personalized.
• • Retargeting workflows to keep leads engaged.
• • Sales-ready lead handoff for smooth conversions.

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Industries We Serve

Industry	Lead Generation Focus
B2B & SaaS	C-level executives, IT leaders, procurement teams.
Healthcare	Hospitals, clinics, physicians, medical suppliers.
Real Estate	Investors, brokers, commercial & residential buyers.
Finance & Insurance	CFOs, advisors, loan & policy seekers.
eCommerce & Retail	Online shoppers, wholesale buyers, D2C audiences.

Why Choose Point To Business Services?

Our Approach – What Makes Us Different

• • Customized Industry Strategies – No generic campaigns. Your niche decides our approach.
• • Human + AI Hybrid Model – Accurate targeting with personalized communication.
• • High-Intent Lead Focus – We prioritize prospects ready to engage.
• • Transparent Reporting – Real-time insights into engagement and conversion metrics.

What We Deliver

• • Verified Lead Lists – Decision-maker contacts filtered by industry and intent.
• • Appointment Setting – Pre-qualified sales meetings booked for your team.
• • Full-Funnel Lead Nurturing – From awareness to conversion.
• • Scalable Campaigns – Suitable for startups, SMEs, and enterprises.

Why We’re the Best

• • Proven Results – Lead generation success across 50+ industries.
• • Global Reach – North America, Europe, APAC, Middle East & more.
• • Cost-Effective ROI – Lower CPL with stronger conversions.
• • Dedicated Support – A team committed to optimizing your performance.