Event Lead Generation That Delivers

At Point to Business Services, we specialize in high-intent lead generation for Exhibitors, Sponsors, and Delegates—ensuring your events attract the right participants and maximize ROI. Our data-driven, multi-channel approach combines targeted research, personalized engagement, and conversion-focused strategies to deliver qualified, decision-maker leads for your events.

Our Lead Generation Process

Strategic Research & Targeting

• Industry-Specific Lead Sourcing – We mine databases, past event attendee lists, and intent signals to identify high-potential prospects.
• Decision-Maker Focus – Targeting Marketing Heads, Event Managers, C-Level Executives, and Business Owners who influence event participation decisions.
• Segmentation by Lead Type:

    ◦ Exhibitors → Companies looking for brand visibility & lead gen.
     ◦ Sponsors → Brands seeking partnerships & thought leadership.
    ◦ Delegates → Professionals interested in networking & industry insights.

Multi-Channel Outreach & Engagement

We use a hybrid approach to maximize response rates:

     • Email Marketing – Personalized, value-driven campaigns with event-specific CTAs.
     • LinkedIn & Social Selling – Direct engagement with key decision-makers.
    • Paid Ads (LinkedIn, Google, Meta) -Retargeting and lookalike audience strategies.
     • Cold Outreach (B2B Appointment Setting) – High-touch outreach for premium sponsors & exhibitors.

The Approach

For Exhibitors:

     1. Database Mining – Source B2B companies in your event’s industry with past exhibition history
     2. Value-Driven Outreach – Emails/LinkedIn highlighting attendee demographics, booth ROI stats, and competitor participation
     3. Incentivization – Offer early-bird discounts or premium placement options

For Sponsors:

     1. Tiered Targeting – Identify brands by budget (Platinum/Gold/Silver) and past sponsorship activity
     2. Partnership Pitch – Custom proposals showcasing audience reach, branding benefits, and activation ideas
     3. Social Proof – Share testimonials/sponsor ROI from previous events

For Delegates:

     1. Behavioral Targeting – Engage professionals who’ve attended similar events or searched related topics
     2. Content Engagement– Share speaker previews, agenda highlights, and networking opportunities
     3. Urgency Triggers – Limited-time discounts or exclusive session access promotions

Content Tailored for Each Lead Type

Lead Type	Content Strategy
Exhibitors	ROI case studies, booth traffic strategies, attendee demographics, exhibitor success stories.
Sponsors	Sponsorship tier benefits, branding exposure stats, past sponsor testimonials.
Delegates	Speaker highlights, networking opportunities, exclusive session previews.

Lead Nurturing & Conversion

     • Automated Drip Campaigns to keep leads engaged.
     • Early-Bird Discounts & VIP Offers to drive urgency.
     • CRM Integration ( HubSpot, Salesforce, Pipedrive) for seamless tracking..

Delivery & Reporting

     • Verified, Contactable Leads(not just raw data).
     • Weekly/Monthly Performance Reports (open rates, responses, booked meetings).
     • Post-Event Follow-Up to retain leads for future events.

What Makes Us Stand Apart?

     • Pre-Qualified, Decision-Maker Leads – We don’t just provide contacts; we ensure they’re budget-holders with event participation intent.
     • Multi-Touchpoint Strategy – Combining email, LinkedIn, ads, and calls for maximum engagement.
     • Event Industry Expertise – Deep understanding of what motivates exhibitors, sponsors & delegates to convert.
     • Guaranteed Lead Quality – Our leads are validated for relevance & interest before delivery.
     • End-to-End Lead Management – From initial outreach to post-event follow-ups.
     • Transparent Reporting – Real-time tracking of lead engagement & conversions.

Final Deliverables

     • Exhibitor Leads – Companies ready to book booths & maximize event ROI.
     • Sponsor Leads – Brands interested in high-value partnerships.
     • Delegate Leads – Professionals pre-qualified for attendance.
     • Analytics Dashboard – Track lead sources, engagement, and conversions.

Why Choose Point to Business Services?

• Our proven lead generation framework ensures your events attract high-value participants— driving more exhibitors, premium sponsors, and engaged delegates.

Event Lead Generation services